The Tipping Point – Part #1: The Viral Effect

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The Tipping Point – Part #1: The Viral Effect

The Tipping Point is a great book for insight on how to make your marketing go viral.

We just finished this book and wanted to give you all some insight on our three major takeaways we got from this book.

I will be kicking off this three part series discussing the viral effect.

The viral effect is when something starts spreading and it becomes unstoppable.

There were three key points The Tipping Point covered on the viral effect…

  1. Contagiousness

The message, content, idea, or agent should be something really good. Something that will stick. The Tipping Point calls this “the stickiness factor. “Gladwell defines this as “the quality that compels people to pay close, sustained attention to a product, concept, or idea.” He also states “The hard part of communication is often figuring out how to make sure a message doesn’t go in one ear and out the other. Stickiness means that a message makes an impact. You can’t get it out of your head. It sticks in your memory.” This factor relies heavily on context, so remember who you are trying to market to and how you’re going to display it.

  1. Small Causes Can Have Big Effects

Everything you put out there has an effect good or bad. When creating your next plan keep that in mind. The color scheme you use, the font, the placement of text and photos, where you’re displaying it. Are you putting it out on Facebook, or through an email blast, or simply putting up posters around town. What you decide to do will determine who your customers are and how much business you’re going to get.

  1. Change Can Happen All At Once

We usually are unaware of the small changes that lead to a big change in our lives. Whether it’s a change in our personal lives or within our work. We do however, always notice the big changes that happen. The effect of this change can seem dramatic and when this happens it is ‘The Tipping Point.’